A familiar story?
In Greek mythology, Narcissus was renowned for his beauty. The goddess Nemesis punished him for his hubris by drawing him to a pool. One day walking the forest, Narcissus was thirsty and went to drink from the stream. As he saw the reflection, he fell in love, not knowing it was him (he is unconscious). He bent down to kiss the reflection, but it seemed to run away (ideals are elusive), and Narcissus was heartbroken. He would not touch the water for fear of damaging the reflection (his public image?), so he died staring at his reflection.